Launch prep hub

Google Play closed testing

Personal developer accounts created after November 2023 need 12 testers opted in for 14 days before production. Here is the requirement and how to run recruiting.

Check these first

  • Pick either a test email list or Google Groups and stay with it — do not mix methods mid-launch.
  • Track separately whether a tester accepted the opt-in link, installed from the store, and actually launched the app.
  • Install checks typically run about once a day, so tell testers when the in-app tile last refreshed.
  • During the test window, prioritize install failures, sign-in failures, and first-run problems over large feature changes.

Read alongside the official docs

Platform policy changes, so treat this page as a reference checklist and confirm the official documentation before your final submission.

Post whatever is blocking you

Include your app name, platform, current launch stage, and the docs you already checked — it helps answerers narrow down the cause.

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