Launch prep hub

When you cannot find 12 testers

Practical recruiting routes for when friends and family run out and you are still short of 12 closed testers, plus how to hold them for 14 days.

Check these first

  • When asking friends, spell out all three steps: accept the opt-in, install from the store, stay installed for 14 days.
  • Exchanging tests in developer communities (exchange platforms, chat groups, dev forums) has a much lower dropout rate.
  • Recruit above the requirement — aim for 15+ when 12 is required — to absorb mid-test dropouts.
  • Do not just send the opt-in link. Walk testers through group join, install, and retention with screenshots.

Read alongside the official docs

Platform policy changes, so treat this page as a reference checklist and confirm the official documentation before your final submission.

Frequently asked questions

Q. How many testers does closed testing require?
Personal developer accounts created on or after 13 November 2023 need at least 12 testers continuously opted in for 14 days before production release. Confirm the exact criteria in Google's official documentation.
Q. Is there a way to find testers for free?
Exchanging tests with other developers is the most practical option. On an exchange platform like SmallDev, you test another developer's app and they join yours, so you fill the requirement at no cost.
Q. Why is my tester count going down?
Either testers accepted the opt-in link without installing, or they deleted the app (opted out) during the 14-day window. Track install state and retention separately, and keep spare testers.
Q. Can I fill the count with several family accounts?
One person using multiple accounts produces weak real-usage signals, which can count against you at production review. Real testers on real devices give you a better chance.

Post whatever is blocking you

Include your app name, platform, current launch stage, and the docs you already checked — it helps answerers narrow down the cause.

Write a question